Native advertising, which blends seamlessly into the content on websites, apps, and other digital platforms, has become a powerful method for engaging audiences without being intrusive. To help brands effectively leverage this format, here’s a list of the top 25 native ad networks, including their key features and benefits.
1. Taboola
Taboola is one of the most popular native ad networks, known for its extensive reach and targeting options. It helps brands promote content, articles, and videos across major publishers globally, using AI-driven recommendations.
2. Outbrain
Outbrain provides highly targeted native advertising opportunities across top-tier publisher sites. It’s ideal for content discovery and is known for delivering quality traffic and high engagement rates.
3. MGID
MGID offers global reach with native ads across various content categories. The platform provides tools for segmentation, targeting, and retargeting, making it effective for performance-based campaigns.
4. Revcontent
Revcontent connects advertisers with premium publishers and focuses on high-quality content distribution. Its platform offers advanced targeting and optimization features to drive engagement and conversions.
5. Yahoo Native
Yahoo Native leverages Yahoo’s vast network to deliver native ad placements across its properties. It offers powerful tools for audience targeting and optimization, integrating with Verizon Media’s DSP.
6. Nativo
Nativo is a comprehensive native advertising platform, offering direct integrations with publishers. It allows brands to create in-feed native ads that look and feel like editorial content.
7. AdYouLike
AdYouLike specializes in AI-powered native advertising with dynamic and customizable ad formats. The platform provides access to premium inventory and powerful targeting options.
8. TripleLift
TripleLift uses computer vision and dynamic ad formats to deliver ads that integrate seamlessly into the design of publisher pages. This network is known for its high-quality placements across various industries.
9. Sharethrough
Sharethrough is a leading native ad exchange that uses innovative ad formats to reach audiences across premium publishers. Its unique attention-based optimization improves user engagement with native ads.
10. Plista
Plista, a native ad network from Germany, offers in-feed, recommendation, and outstream video formats. It is popular in the European market, with a focus on delivering high-quality traffic.
11. NativeAds.com
NativeAds.com provides various ad formats, including sponsored content, video, and in-app placements. It offers comprehensive analytics and reporting tools for performance optimization.
12. Content.ad
Content.ad specializes in native content recommendations with a focus on monetization. It’s easy to set up and provides great options for reaching targeted audiences with relevant content.
13. AdNow
AdNow is a budget-friendly native ad network ideal for smaller businesses. It offers straightforward ad placement and optimization options, particularly effective in emerging markets.
14. PropellerAds
PropellerAds supports native ad formats along with pop-unders, interstitials, and push notifications. It’s known for its user-friendly interface and wide reach in global markets.
15. Redirect.com
Redirect.com offers native ads, push notifications, and display ads with a focus on performance-driven campaigns. It’s known for its advanced targeting and competitive rates.
16. InMobi
InMobi is a mobile-first native ad network, ideal for brands looking to target mobile users. It offers high-quality placements on apps, in-feed ads, and recommendation widgets.
17. Vibrant Media
Vibrant Media specializes in contextual advertising, delivering native ads that align with the content of the page. The network offers in-text and in-image native ad placements.
18. StackAdapt
StackAdapt is a self-serve programmatic native advertising platform. It uses machine learning and data-driven insights to help brands achieve high levels of targeting accuracy.
19. Bidtellect
Bidtellect is a programmatic native ad platform focused on optimizing engagement and driving conversions. It offers advanced audience targeting and supports multiple native ad formats.
20. Clickadu
Clickadu offers native ads along with other formats like pop-unders and push notifications. It’s known for its wide range of inventory and competitive CPC rates.
21. AdBlade
AdBlade provides native ads across premium publishers with strict editorial guidelines, ensuring high-quality placements. It’s ideal for brands seeking credibility and high engagement.
22. BeOp
BeOp is a unique native ad platform that focuses on interactive ads, such as quizzes and polls. This approach helps brands create engaging content that resonates with audiences.
23. Yahoo Gemini
Yahoo Gemini (now part of Verizon Media) provides native ads on Yahoo properties and partner sites. It offers options for native display ads and search ads with powerful targeting tools.
24. EngageYa
EngageYa offers native content discovery and in-feed ad placements, particularly popular in the Middle East, Europe, and Latin America. It provides effective solutions for audience engagement.
25. Native Media
Native Media provides a self-service native ad platform with global reach. It offers a variety of ad formats, including in-feed, recommendation widgets, and video placements, catering to diverse needs.
Conclusion
Native ad networks offer a wide array of targeting and creative options, making them versatile tools in any digital marketing strategy. From giants like Taboola and Outbrain to niche platforms like BeOp, each network has unique strengths that can align with specific goals, audiences, and budgets. By selecting the right native ad network, brands can achieve more impactful ad placements, reach relevant audiences, and drive higher engagement in the digital landscape.